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Our Story

Hike It Off was conceived a few years ago deep in the heart of the Sierra Nevada’s over a campfire and some strong mountain cocktails. Founder Tony Purinton and his best bud Rick Beach always came home with much more than memories and bruises while on their many hiking trips. They were notorious for the many mantras and catchy sayings inspired by their biggest muse, the mountains. Once back home, they would discuss putting some of their favorites mantras on t-shirts. They really wanted clothing that represented the way they felt about hiking, but could never find what they were looking for in stores. Hike It Off was always the first mantra they talked about putting on a t-shirt, but once they were back to the daily grind and distractions of life, the t-shirts never became a reality.




Then something happened that would change everything. On June 4th, 2014 while celebrating co-founder and wifeJaime Purinton’s birthdaythe universe decided to change both Tony & Jaime’s life forever. While stepping over some rocks on a trail she has hiked a hundred times before, Jaime lost her balance and in a split second shattered all three bones and dislocated her right ankle. Neither Jaime nor Tony had any idea how much their lives were about to change while lying in the dirt waiting for help to arrive.




When you are unable to do the things you love and are forced to be still and really think about your life and what is most important, your perspective changes. After two surgeries, a prognosis of a year of recovery, and an uncertain outcome, the thought of not being able to hike again was a real fear that crossed both Tony and Jaime’s minds daily. They both realized then how much hiking meant to them and even though this was the most difficult obstacle they had ever needed to overcome, they knew that the universe in its tricky little way had created an opportunity for them through this misadventure. 

While Jaime was in recovery, Hike It Off Clothing was born. She was determined to bring this dream to life. Now we live, breathe, eat, and sleep Hike It Off. It is our dream, our medicine, and our future. We are so honored to be able to share it with hikers that are just like us. Hikers who live to hike it off!